Tea time

Tea time


CO2 pledged

Don't boil-over

Whether you're a devo-tea of a builder's brew, coffee or hot chocolate, it's time to put your mettle to the kettle. We are a nation of tea addicts, there's no denying it. We glug down about 165 million cups of tea a day, and 70 million cups of coffee, yet 2/3 of us boil far more water than we need.

Only boil what you need – any extra and you’re wasting time, money, and valuable energy.


You could save £7 a year from your electricity bills by only boiling what you need.1Every little bit helps!

30 million

litres of water are boiled every day in the UK only to go cold again.2


A watched kettle never boils… especially an overfilled one. Why wait around for water you don't need to boil when you could be sitting supping a beautiful beverage?

Climate change

Pretty straightforward really: unnecessary boiling = wasted electricity = easily avoidable carbon emissions.


1. Picfair

It's not rocket science, just fill the kettle with what you need.

  • Do the tea call before you boil – check how many people you’re making for (and pick up brownie points while you’re at it).
  • To save you measuring the cup each time, why not draw a marker on your kettle (if it doesn’t already have one) showing how much is needed to fill your favourite mug?
  • Buy an energy efficient kettle making it nice and easy for you to only boil enough water for what you need. The Ethical Superstore have some great options.