Healthier habits for
people and planet

Run a Campaign

to raise pledges from your friends or employees - pledges that turn into healthy, environmentally-friendly habits.

Start a Campaign

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Make a Pledge

to support a campaign - pick from actions like cycling to work, using reusable coffee cups, or eating less meat.

Find a campaign to support here:

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How it works

At Do Nation, we're all about action. Through our clever pledging platform, we help people adopt new behaviours that help to create a happier, healthier, more sustainable world.

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Create your program

In just minutes, set up your own personalised campaign, asking people to pledge to do one or more of our Do Actions - things like walking up the stairs, turning computers off at night, or wasting less food.

Attract and maintain interest

People pick from our menu of Do Actions, tailor their pledge, then share it on your campaign page. We send them handy tips and reminders; you see the support clock up.

Measure your impact

See the impact you’ve created through our clever reporting dashboards. Whether it’s the people engaged, carbon saved, or steps climbed that floats your boat, be sure to get the data you need.

People are using Do Nation in many different ways -

at home, at work and everywhere in between...

Get in Touch Pledge an Action

Network Rail's Track team are involving their workforce in their sustainability journey through personal pledges.

B Corps around the UK are working together to engage employees in action for the Sustainable Development Goals - while competing against each other to see who's staff can make the most pledges.

Bethan is taking on the MAD Seat challenge - how many times can she climb Arthur's Seat in 24 hours?! Friends are supporting her madness through their own personal challenges, like walking up the stairs.

Meet Do Nation

Behaviour change is much easier when you have the right tools for the job. That's where we come in.

Knowledge and insight

We have academic, technical and professional expertise in behaviour change. And, having facilitated thousands of pledges, we’ve learnt what works (and what just gets in the way).

Our system works

Our pledging platform is built on all that knowledge and insight, and incorporates the key features and interventions required for effective behaviour change.


We don’t hug trees and eat tofu (well, not all of us), but our team is 100% committed to our mission to make sustainable living mainstream.

Our Clients

Some fantastic companies and universities have used Do Nation.

Join Them

Who's talking about Do Nation

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