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James Bond took cold showers to 'harden himself up' and the Spartans thought warm water was for the weak and unmanly. Machismo aside, there are loads of reasons to take shorter, cooler showers: saving time, money, water, energy and improving your health.
On average we spend 8 minutes a day in the shower, making up about 25% of our water usage5 and costing the average family up to £918 a year.1
Whilst water is everywhere – it covers 70% of the Earth’s surface and it seems to fall from the British skies endlessly – most of it is either salty or is locked away in our ice caps. Only 0.007% is available for drinking,2 and we use a lot of that precious 0.007% in our showers.
Even if you live in a famously wet and rainy country like United Kingdom, water is a precious resource that we shouldn’t flush away needlessly. Thanks to high populations and high water use, even the UK is often subject to water shortages - making it the 8th most water scarce country in the EU.3
The average Brit's daily shower can easily use twice as much water than a person in Africa uses in a whole day.4 That's mind-blowing, right?
This one isn't rocket science, but there are a surprising number of tips and tricks for how to keep your shower short, sharp, and as environmentally friendly as possible.