Frequently Asked Questions

Making pledges

Can I edit my pledge once I've made it?

Unfortunately not. At the moment it's not possible to go back and edit your pledges - but it is something we are working on for the future!

What happens if I don’t fulfil my pledge?

You tell us. After two months you’ll be asked to return to the site to confirm how you got on; at that stage you can simply say that you weren’t able to complete it. If that’s the case, your carbon savings won’t be added to your campaign's total.

Lots of people don’t complete the actions, a lot of them are easier said than done, so there’s no need to feel bad about it. We’d just love to hear what got in the way and made it tough - it's super useful to know that stuff.

How do you know if I really do my Do Action?

After two months, we ask you if you completed your pledge or not. If you don't answer, we have to assume you didn't do it (brutal, but fair).

Of course, you could lie, we wouldn't know. But your colleagues, friends or family probably would. And you’re making your commitment to them, not to us.

They will probably have a good idea if you’re being honest about your actions.

A bit of gentle peer pressure goes a long way…

How long am I committing to try this action for?

Two months.

Why two months? We can’t ask you for a life-long commitment upfront - that would scare most sane people right off. Instead, we ask you to try your chosen Do Action for two months.

Two months is a nice amount of time – it’s short enough not to be too intimidating, but it’s long enough for you to get a true taste of the Do Action, and hopefully to form long lasting habits. Which is obviously our ultimate goal.

It’s also just about long enough to have a reasonable impact on its own.

How many emails will you send me?

Not too many. We’ll send a few to make sure the process runs smoothly and that you don’t forget what you’d pledged to do, as well as a prompt to return and let us know how you got on at the end of the two months.

We will also send monthly newsletters to members of our mailing list - you can subscribe from that here

See our privacy policy for more info.

What difference do my actions make anyway?

Alone, very little. But together, they really do add up to make a big difference. Cliche, but true.

Each pledge makes a very real contribution towards that campaign's target. Within organisations, each of their campaigns then combine to form an even more meaningful impact. And if you then combine all the doers of Do Nation together, as the nation grows and grows, the difference could be pretty staggering.

42% of the UK’s carbon emissions are a result of individual’s actions, at home and in travel. That means that our actions, collectively, influence almost half of the nations carbon. So together we could make a pretty big difference…

Planning your campaign

What exactly does running a campaign entail?

Here are the core steps in any good campaign, along with links to the corresponding section for more information:

1. Create your campaign(s)

2. Pop them into a leaderboard [Pro only]

3. Customise the list of Do Actions, and prioritised ones [Pro only]

4. Create accounts for your employees [Pro only]

5. Share your campaign (there are some useful tools and templates under the share section on your campaign pages to).

6. Watch the impact roll in

How long does it take to get a campaign set up?

No time at all. Ok, strictly speaking, that isn’t true. But it can take as little as two minutes to get a campaign up and running on Do Nation.

As with any good campaign, the bit that takes most time is the planning and preparation. Deciding when you’re going to launch it, who you’re going to target, whether you’re going to introduce team competition, and preparing your comms can all take time. We’d usually recommend allowing a couple of weeks for Pro clients.

We can help you to make sure that this is done as efficiently and effectively as possible. Just drop us a line for more information on our bolt-on support packages.

What’s the optimum length programme?

That depends on your aims, how you plan to use Do Nation, and the type of programme you’re going for.

Pro programmes are ideal for one off events, such as green weeks and sustainability workshops, and so one month’s subscription is often plenty.

However, Do Nation can also be a great tool for an ongoing employee engagement programme, helping you to integrate communications, community, and measurement around your sustainability strategy over time.

If this is more what you’re after, we’d recommend running a competition through our Plus package over the year, adjusting your prioritised Do Actions throughout the year to fit with your seasonal activities.

Teams - should I have them?

Team competition can really motivate people to get behind your Do Nation campaign. But they do also add an extra layer of complexity.

Broadly speaking, if you’re using your campaign to raise pledges at a one-off event, or if you are an organisation with less than 20 staff, we’d recommend just having one simple campaign.

If you’re a larger organisation looking to engage people in behaviour change over a longer period –anything from a week to several years, then our leaderboards can really come into their own. The friendly rivalry keeps things moving.

How should I structure my teams?

There are lots of ways you could set your teams up, what’s best for you largely depends on your organisation structure and your aims.

Typical examples include structuring based on:

1. Location (probably the most popular): e.g. Edinburgh office vs. London office vs. Birmingham office; or 1st floor vs. 2nd floor vs. 3rd floor; or between different halls of residence at a university.

2. Department:e.g. Support services vs. design vs. finance.

3. Leaders:e.g. create teams around each green champion or at universities, around each Green Impact team.

Consider where team rivalry is strongest, and where you want to build team culture and strengthen identity most. After an organisational restructure it can be great to organise by department, helping to bind teams together and build pride.

Look at other initiatives your organisation has run – see what’s worked well for them and build on that.

We can run a workshop to help you plan and build your teams. Just drop us a line for more info on our bolt-on support packages.

Team leaders – do I need them? How do I choose them?

They’re not essential, but they’re highly recommended. Delegating responsibility for customizing team campaign pages and promoting the campaign internally is a great idea for several reasons:

1. It lightens the load on your shoulders, allowing you to focus on the really important stuff.

2. Team leaders can personalize campaigns more than you could, knowing which strings to pull to get key players from their team on board.

3. If team leaders have ownership of the campaign pages themselves, they’ll put more effort in to promoting them internally. They’re probably far better placed to get colleagues on the ground involved than anyone in central office can be.

4. It helps to develop leadership skills amongst team leaders – a great bonus point.

All in all, team leaders are a great recipe for engagement, as our clients show time and time again.

We can run a workshop to help you train team leaders. Just drop us a line for more info on our bolt-on support packages.

How should I promote our campaign?

While the Do Nation platform takes a lot of the weight of your behaviour change campaigns off your shoulders (the geeky behavioural science, impact measurement, techy follow-up, and compiling digestible info on all our Do Actions), there’s one thing we can’t do for you. That’s promoting your campaign.

Your role is to get people to your campaign, we can take them from there. There are a few things to think about when it comes to promoting your campaign:

1. Who are you aiming to target? Perhaps break this down into sub groups, so you can really tailor your messaging.

2. What’s your aim from the campaign? E.g. are you going for maximum carbon savings, or are you more concerned about the number of people you engage? How many pledges would you like to raise? (The average is 20 per campaign, but some have received over 1000!).

3. What communications channels are available to you? We’d always recommend using a mixture of the below.

o Email (always a good bet)
o Face to face (a winning ingredient for any campaign)
o Social media (a great way to build buzz)
o Your website or blog (we’ve built some great widgets to help with this)
o Offline materials – flyers, badges, stickers and all sorts. (Really effective in office environments). Drop us a line to find out about ordering these.
o Videos and photos – not a channel in their own right, but a powerful tool to bring your communications through other channels to life.

4. What other initiatives are going on that you could tie into? Either in the wider world or within your organisation.

You can break the communications down into three broad stages:
1. Launch

a. Make sure you and a few people close to you make pledges before you start shouting about it more widely.
b. If you’re on Pro, you’ll need to create holding accounts for all your staff when you’re ready to launch your campaign (unless you’re on a custom plan). They’ll then receive an email inviting them to activate their account.
c. Be bold. Talk about it wherever you can.
d. Don’t be afraid of asking people a few times – you’ll be surprised by how many people actually appreciate being nudged and reminded.
e. Give people a clear deadline – even if it’s a little artificial. There’s nothing like urgency to get people on board.

2. Keeping momentum going
a. When people make pledges, thank them – publicly if possible. It’ll help the snowball grow.
b. Keep your supporters updated on the overall impact of your campaign, how many people have come on board and the change that they have helped to create. And then ask them if they can get others on board to help increase the impact.
c. You could host an event to bring your supporters together – perhaps a clothes swap, a potluck lunch, or a tea party. Get them talking about their actions, sharing experiences and advice.

3. Feeding back
a. After two months, your supporters will be asked to confirm their pledges. While we send them emails about this, it’s worth you nudging them too. This bit is super important for our impact measurement, for knowing whether we are really creating lasting change.
b. Once pledges have been confirmed, feed back on the results to your supporters. If you’re on Pro, you’ll have access to detailed impact reports that will really help your supporters to see the change that they were part of. This stage is super valuable in embedding change and building pride in your community.

We can help you to design a kick-ass comms plan around your campaign, just drop us a line for more info on our bolt-on support packages.

We’ll be adding more tips and advice to our blog soon, so keep an eye on it.

Creating your campaign

What should I call my organisation’s campaign?

When deciding what to call your campaigns, these are the two main things to think about.

1. One for all, or one per team?
Are you going to have one campaign for the whole organization, or one for each team (with the option of introducing team competition)?

If just one campaign, then call it what you like – something that captures the aims of the campaign, ideally. Past examples include Informa’s “Pledge for the Planet”, Oxford Brookes’ “Feel Good Festival” and Anglian Water’s “Climate Week pledges”.

If one for each team, give it a name that the team members will clearly identify to. See “How should I structure my teams?” for more info on this.

2. Your brand
Perhaps it goes without saying, the name of your campaigns should reflect your brand. Functional and to the point (“HR & Marketing” vs “Finance”, for example), or creative and quirky (“Brizzle beasts” vs “Lords of London”, perhaps)?

Bear in mind that it will be publically listed, appearing in the search results.

Can I edit my campaigns later?

Yes. So long as you save your campaign initially, you’ll be able to return and edit it later. Just go to the page that you want to edit and there should be an ‘edit campaign’ button in the menu on the left.

For more info, see How do I edit a campaign or Editing your list of Do Actions.

What do the start and end dates actually do?

The dates don’t affect the functionality of your campaign at all; they’re purely for descriptive purposes. People can still record pledges on your campaign after the end date.

The end date is optional, but it’s good for creating a sense of urgency, encouraging people to get on and record their pledges now.

People usually use the dates to clarify when the campaign to raise pledges is running from, i.e. from the first to last day that you are actively promoting it. However, supporters will still be carrying out their pledges for up to two months beyond this date, so we always recommend Pro users keep their subscription active for at least three months, allowing them to view the full data as it comes in.

Adding editors or team leaders

You can give any user editor controls for specific campaign pages. This is ideal for delegating responsibility to team leaders or for simply sharing control with your colleagues. Here’s how:

1. Make sure all the people you want to add as an editor already have accounts on Do Nation.
2. From your organization page, select the campaign page you want to add an editor to (make sure you’re logged in).
3. Select controls > editors on the admin panel on the left.
4. Add the email address of the person you want to make an editor. They’ll receive an email notifying them that they’ve been given editor rights, including a link to the page.

Repeat for each team’s campaign page.

Campaign editors will then have editor rights for their campaign page only, giving them the ability to:

• Edit the banner image
• Edit description text
• Edit the priority Do Actions [Pro only]
• Add new editors
• Receive weekly update emails

They will NOT be able to:

• Edit other campaign pages
• Edit your organisation’s information and logo
• Add new teams or remove old ones
• View the business dashboards
• Edit the overall list of Do Actions
• Manage your organisations users or subscription

If you’d like to give them these controls, you’ll need to add them as a business admin.

Creating a leaderboard [Pro only]

Before you create your leaderboard, you must create separate campaign pages for each of your teams. I’m afraid we don’t have a bulk-create feature yet, so you’ll have to do them one by one. My advice would be to keep team campaigns simple and use the standard content to begin with, then delegate editor rights to each team leader. They can customize them more heavily themselves.

Here’s how you set up your leaderboard, from start to finish:

1. Create your first campaign for your organisation, this will also create your organization profile page.

2. From the organization page, click Create > Campaign in the left hand menu bar. You’ll then be able to create another campaign. Complete information and click create. You’ll then be taken to the new campaign page.

3. If you want to add a team leader as editor of this campaign, click Editors on the left menu (under Controls). Pop their email address into the field then Add Editor and they’ll be added as an editor. They will automatically receive an email with a link to the campaign.

4. Head back to the organization page (click the logo) and repeat steps 2 & 3 for each team.

5. When you’ve created all your campaigns, click Create > Leaderboard from the organisation page and fill in the form. Remember you can save it now and return to edit it all later.

Here is an outline of the leaderboard form:

Leaderboard name: this should be the umbrella name for the series of campaigns. If you’re struggling to come up with a name, “[organization name]’s Do Nation challenge” is a good start.

Description: optional, but a good opportunity to explain a bit about what you’re doing and why you want people to get involved, plus where visitors can find more information.

Default ordering: leaderboards can be sorted by a range of metrics. Pick the metric that will become your default when people land on the page. Remember you can edit it at any time. The choices are:

i. Pledges – this is based on the total number of pledges made for each team. Great for motivating people to get involved.

ii. Pledges confirmed – this is based on the total number of pledges confirmed for each team. It will be blank for the first two months of any campaign, as pledges can’t be confirmed until two months have passed. It’s a great way to motivate supporters to report back on how they got on with their pledges, so we’d recommend changing to this once pledges are ready to be confirmed.

iii. Carbon pledged – as with Pledges, this is just based on the pledges, not confirmed data. A total of how much carbon each team has pledged to save.

iv. Carbon confirmed – you’re getting the jist of it now, right?

v. All the above, per person – to account for varying team sizes, you can also sort your leaderboard by any of the metrics above on a per person basis. This simply divides the total by the number of people in each team. You can update the number of people in each team at any point, by going to the team’s campaign page and hitting ‘edit campaign’.

d. Campaigns: select all the campaigns you want to include in your leaderboard. You can add more later if you need to.

Hit create and you’re ready to release the starting gun!

If you want to add rounds to your leaderboard, refreshing the competition every through months, just drop us a line.

Can I have more than one leaderboard at once? [Pro only]

Absolutely. The most recent one will be dominant on your organization page, with older campaigns sitting below it.

Campaigns can appear on more than one leaderboard at once.

Tailoring your menu of Do Actions [Pro only]

On Pro, you can pick and choose which Do Actions from our master list you include.
There are two reasons you may do this:

1. Some might not be relevant to your organisation – for example, if you’re running a programme across your halls of residence, you’re unlikely to want to encourage students to install solar panels. Why fill up space and confuse users by including Sun power in your list then?
2. Your campaign may have a clear focus (good work), and you want your Do Actions to reflect this. For example, a client is using Do Nation as part of their Nutrition Week, so is including only food-related Do Actions in their campaign.

We haven’t built the system for you to manage your Do Action menu yourself yet, but if you’d like to edit your list then drop us a line and we’ll take it from there.

Choosing our Priority Do Actions [Pro only]

Aside from customising the overall menu of Do Actions, you can choose up to five Do Actions to be prioritised above the rest. These actions will be headlined on your campaign pages, meaning that they tend to receive far more pledges than the rest of the menu.


You can edit the priority Do Actions for each campaign individually – which can be useful if the environments vary between teams. Just go to the campaign page and hit Controls / Update Do Actionson the menu bar on the left. Business admins and campaign editors have permission to do this.

In bulk:

If you have multiple campaigns sitting within a leaderboard and you want them all to have the same priority Do Actions, you can edit them in bulk. Just go to the leaderboard page (click the title of the leaderboard from your organisation page) and click Update Do Actions on the left hand menu bar. Only business admins have permission to do this.

Can I change our Do Actions later? [Pro only]

Yes, you can edit them at any time.

We’d recommend you keep the master list of Do Actions relatively consistent, both for continuity for users and so that it’s easier to interpret the impact data.

However, we’d also recommend updating the Priority Do Actions every month or two to reflect new seasons, topical issues, and your own campaign focuses.

Can I create new Do Actions?

You can’t create new ones yourself, no. Each Do Action has a lot of research, design, and writing behind it and so takes a good chunk of time to prepare.

However, if you would like to see a new Do Action on the site, and it fits with our mission and ethos, then we would love to discuss it with you. Drop us a line and we’ll see what we can do.

Creating user accounts for your employees [Pro only]

On Pro, only users who you have assigned to your programme will be able to make pledges on your campaigns (unless you’re on a custom plan). So before launching your campaign, you must create holding accounts for the staff you want to include in the programme.

To do this, go to your organisation page. On the left hand menu, click Manage users (under Controls). You can either add users individually or in bulk by uploading a CSV file (a type of spreadsheet listing all users).

The only data you need to upload for each user is their first name, last name, and email address. You must have permission to use all email addresses. Their accounts won’t be activated until they log in and create a password.

Once you’ve added users, they’ll receive an email inviting them to activate their Do Nation account and make a pledge to your campaign. It explains very briefly what Do Nation is about, but it’s worth you telling them separately too.

Adding users also impacts your subscription fee.

Do you email users when I add them to our account?

As soon as you add users they will receive an email notifying them that they’ve been added and inviting them to make a pledge.

The content of these emails cannot be edited. Here’s what they say:

    Hi [user name],

    [Programme admin name] just added you to [organisation name]’s Do Nation program.
    Do Nation is a community of people who are making small everyday changes towards     healthier, more environmentally friendly lifestyles. Because to make a difference, we have     to do something different. Read more.
    Support your team and see how much impact you can create together.
    [Make your pledge now] [hyperlinked]
    If you have any questions please reply to us or get in touch with your programme leader     [programme admin name] directly.

    Great to have you on the team,

    The Do Team

What if I accidentally miss some people off, or new people join?

It’s not the end of the world.

They can still make a pledge through your campaign, but it won’t be published on your campaign pages or added to your impact totals, until you approve their access to your programme.

You will receive an access request email notifying you each time someone tries to make a pledge on your campaign. The email will include a link to approve them, if you do this then their pledge will be added to your campaign.

You can also manage access requests through the Manage Users page, which you can find listed in the admin menu on your organisation page.

I got an 'Access Request' email, what does this mean?

An access request means that someone who you haven’t registered as a user has tried to make a pledge to one of your campaigns. You have a few options:

    1) Accept the access request. Their pledge(s) will be moved to your campaign,         including it in your impact stats. The user will be notified via email that you have         accepted them. Your next invoice will increase accordingly, as explained here.

    2) Reject the access request. Their pledge(s) stay on the central Do Nation campaign page,         not included on your impact stats. The user will be notified via email. Your next invoice         won’t be affected.

    3) Ignore the email. Their pledge(s) stay on the central Do Nation campaign page, not         included on your impact stats. The user will not be notified via email. Your next invoice         won’t be affected. You should only do this if you aren’t sure who the user is and you need         more time to figure it out.

Why can't I see some users' email addresses?

When you upgrade from Do Nation Free to Pro, any supporters that you already have will be listed as your users. If they aren’t admins or editors, or you haven’t actively uploaded them through your Manage Users portal, then their email addresses won’t be displayed due to data protection reasons.

Removing users

You can remove users at any time, revoking their ability to pledge on your campaigns.

Any pledges they've previously made will remain on your campaign, and they'll still be able to confirm them once completed. However, they won't be able to record further pledges on your campaigns.

Your subscription will be reduced the following month accordingly.

Can I create campaign pages in bulk?

Sadly not, no.

It's a feature we plan to add in the near future, but for now you'll have to create each campaign individually. Most of the sections are pre-filled or optional so you can create basic campaigns fairly quickly and painlessly, then delegate responsibility for tailoring them to the team leaders.

Managing and monitoring your campaign

How do I edit a campaign?

By default the only the creator of a campaign has permission to edit it (and any other Organisation Admins, on Pro). They may add people as Campaign Editors on a campaign-by-campaign basis.

Once you've been made a Campaign Editor, when you go to your campaign page you'll see a dark blue menu on the left of the page. Within it, you have the option to:

1. Edit the campaign information, including the banner image, the title, and the description of the campaign or team.

2. Edit the Priority Do Actions so that they match your specific campaign's priorities at that time.

3. Add other editors to help share or hand over the responsibility.

Each of these should be fairly self explanatory.

You will also find a 'Share' section which has all sorts of useful tools to help you share your campaign more widely.

Editing your list of Do Actions

Priority Do Actions:

These are up to five Do Actions that are highlighted on your campaign page, and are listed above all others in on the pledge forms. You can edit the priority Do Actions at any time to reflect your current priorities. This can either be done campaign-by-campaign, useful if each team has different needs, or for all campaigns within a leaderboard at once.

Update a single campaign: campaign editors have permission to do this.

Head to the campaign page and in the left hand editor controls menu, click Update Do Actions. Select which Do Actions you’d like to be prioritised and hit ‘confirm’.

Bulk update: only organisation admins have permission to do this.

Head to the leaderboard page (from your organisation page, click the title above the leaderboard), and click Update Do Actions in the left hand admin control bar. Select which Do Actions you’d like to be prioritised and hit ‘confirm’.

Full Do Action menu:

We haven’t yet built in full support for user management of the full Do Action menu. For Pro clients, we can edit your menu by adding or removing Do Actions for you, up to once a month. Just send us an updated list of Do Actions using the spreadsheet provided.

We’d recommend you don’t change it too often, both for continuity for users and so that it’s easier to interpret the impact data.

Monitoring the impact of your campaign

Headline impact stats are publically displayed on all your pages, showing the total impact created at that level of your programme – for individual campaigns or teams; for all those within each leaderboard; and your overall organisation impact.

Organisation admins on a Pro subscription can dig into more detail on the overall organisation’s impact through the impact dashboards. Simply head to the organisation page and find the various dashboards listed on the left hand menu.

Our impact dashboards include all sorts of data and graphs covering the number of pledges made and the impact achieved – in terms of carbon, water, waste, and even more attention-grabbing stats like how many chickens worth of meat you’ve saved, or Mt Everests’ you’ve climbed. We can even send you a CSV or excel file of the raw pledge data for you to geek out on.

How do I edit our leaderboard?

You can edit the name, description, teams, and default order of a leaderboard at any time.

First, get yourself to the leaderboard page. You can find it through the search, or on your organisation page. On your organisation page. the leaderboard title links to the dedicated leaderboard page (I know - it's not that intuitive, we're working on it).

Once on the leaderboard page, just click "edit leaderboard". It should then be fairly self explanatory.

Leaderboard rounds – what are they and how do I add them? [Pro only]

You can add rounds to refresh your leaderboards at any time. We’d recommend doing this for each new discrete wave of promotion that you do to raise pledges.

For example, one client was focusing their campaigns on four themes throughout the year – the first quarter was on energy, the second on travel, the third on waste and the final one on food.

They created four corresponding rounds on their leaderboard, meaning that users could sort the teams based on how many pledges they had raised during that quarter.

This stops teams that are lagging at the bottom of the leaderboard getting left behind for too long, having the chance to catch up can be very motivating.

We haven’t yet developed the interface for you to manage rounds yourself, but drop us a line and we’ll sort it out for you.

Can people still record pledges after the end of the campaign?

Yes, people will continue to be able to pledge after the campaign end date, if you gave your campaigns an end date.

If you are on Pro, any new pledges will continue to feed into any leaderboards until you end your subscription. At that point your campaign will be downgraded to Free, meaning that staff can still pledge but any leaderboards are frozen and you lose access to the reporting dashboards.

Why does the “confirmed CO2” show as 0 kgCO2?

Until a pledge has been completed, we can’t confirm how much carbon has been saved by it.

Each pledge lasts two months (short enough not to be intimidating, long enough to form lasting habits). At the end of this time, your supporters will be sent an email asking them to confirm how they got on. At this stage, based on their response, "Confirmed CO2" will be calculated and published on your campaign and organization pages.

If they don’t return to confirm how they did, we’ll have to assume that they failed and leave their confirmed savings as 0 kg CO2. Brutal, but important for our credibility.

How do i become a 'Doer of the Month' and win Ben & Jerry's? [Free only]

This is only available to individuals using Do Nation on the Free tier.

To celebrate our most enthusiastic and inspirational Doers, every month we reward the person or team who collects the most pledges with 12 tubs of Ben & Jerry's Fairtrade Ice Cream*!

There are few terms and conditions that apply to this and you can see them all here:

1. Doers will be entered into the running for Doer of the Month in the month that they completed their challenge or event - which is based on the 'end date' entered in your campaign details.

2. The winner is the Doer who raised the most pledges that month from the most people. In the case of a draw, the Doer whose sponsors saved the most carbon will be the winner.

3. We will send you 12 vouchers for 500ml tubs of Ben & Jerry’s at £4.49. Vouchers have an expiration date which is usually within 6 months of receipt, so please check this.

4. By winning the prize you agree for your photo, first name and challenge details to be shared on Facebook and Twitter by Do Nation and Ben & Jerry’s

5. To be eligible to win, you must:

• Be 18 years old or over.
• Be an individual or team of less than 5 people
• Not have created your campaign page as part of a Pro campaign on Do Nation
• Not be Employed by Ben & Jerry’s or Do Nation
• Have received pledges from at least ten different people
• Must live in The UK or Northern Ireland

The Do Actions

We want to make it as easy as possible for you to complete their pledge so we’ve done the research for you and, where appropriate, recommended some good, reliable and truly green products that can help you out.

For each successful referral made we receive a small commission, which we feed back into developing and improving Do Nation.

We have developed a clear affiliate selection policy to enable us to maintain our values and promote the best products possible. If you have any queries, concerns, or feedback on any of our affiliates, please drop us a line.

How did you choose the Do Actions?

Initially, we came up with a long list of possible Do Actions in a string of brainstorming sessions.

We wanted to build a selection that would appeal to a broad range of people, whether they own a palace or live in student digs; drive a Porsche or are welded to their bike; are up for a challenge or just want to make a quick one-off contribution.

We were also careful to make sure they really did have all-round environmental benefits, as well as helping boost people’s finances and health if possible.

Over time, we are adding to this list through requests and suggestions from users like you. So send us your suggestions please!

Can I make up my own Do Action?

No, I’m afraid not. It makes consistent impact measurement very difficult, and it also makes it harder for you to see how many people are doing the same action as you. We always think it’s nice to see that, so you don’t feel so alone.

But if there’s something that you think should be up there then let us know and we’ll add it to our wishlist.

Why do you only measure CO2 impacts?

CO2 is the currency of Do Nation, not the soul.

We believe in a lot more than just carbon, and are strong advocates of a more holistic view of sustainability. Health, wellbeing, community, biodiversity, pollution - all of it matters.

Hopefully that’s made clear through the site.

We also measure waste and water metrics. This impact data is only available to Pro subscribers.

How do you calculate the carbon savings?

With the help of ERM. For each Do Action there are a few short questions that allow us to calculate the difference between the carbon used by the existing and pledged behaviours. Clearly there are a few (very sound) assumptions involved, and the numbers are more indicative of scale of impact than anything else.

It’s not designed to give you a robust and all-encompassing carbon footprint report, just an indication of the impact each Do Action could have. We used national averages where appropriate and made a few other reasonable assumptions to help make the pledging process as straightforward as possible. Some of these are:

• People do the Do Actions over the full two months (this gets adjusted when they return to confirm how they got on)

• When single pledge actions have a long-term impact, their savings are calculated for the most appropriate period (e.g. three years’ worth of savings from Soak in the sun, Sun power, and Clean your bills are counted).

• An emission factor of 0.4836 CO2 per kWh of grid electricity (Defra conversion factors 2013) is used.

• A fuel price conversion factor of 0.16 £/kWh of electricity (Act on CO2 July 2009) was used.

• The average household has 2.34 occupants.

Some Do Actions have no obvious or calculable carbon saving, yet we have decided to include them anyway because they are worthwhile actions that have a strong positive impact elsewhere. Sustainability isn't only about climate change, after all. Because our system is designed to block any pledges without any additional impact - and it calculates this based on the given carbon savings - we have given these actions a negligible saving of 1 kg CO2. Sure, it's not ideal, but we think it's a pragmatic work around for now. One day, we'd like to have a full range of impact metrics to measure actions by. Watch this space...

Billing and subscriptions

How do you take payment?

As standard, we process credit or debit card payment through our secure online payment portal. This is delivered using Stripe, one of the world’s leading payment processors.

If you aren’t able to pay by card, drop us a line to arrange alternative invoicing options.

How much does it cost?

There will always be a free version of Do Nation, aimed at individuals wanting to inspire their communities.

The cost of a subscription to Do Nation Pro depends on how many people you have supporting your campaign. You can see our costs here.

For larger programmes, we can discuss bespoke pricing options.

When will my payment be taken?

Your card will be charged as soon as you upgrade, and on the same date (or as close to it as possible) every month thereafter until you tell us you want to cancel your subscription.

How are users added when I upgrade?

Your bill is based on the number of users associated to your business account, so it’s important that you understand who will be included in this.

There are three types of users that could be added to your organisation when you upgrade.

    1) The organisation admin- the person who created the organisation’s account

    2) Campaign editors - any users who’ve been made editors of their team’s campaign pages

    3) Supporters - anyone who has already made a pledge on one of your organisation’s         campaigns will also be added (NB you won’t be able to see their email address).

What is the smallest number of users I can have on Pro?

Subscriptions start at £10 / month, giving you Pro licenses for 10 users. However, you don’t have to use them all, so if you’d like to sign just a few users to Pro, perhaps for a trial, that’s fine.

Once you’ve registered 10 users any additional users will cost an extra £1 per month.

How do I add users to my account?

You can add users via your ‘manage users’ panel and can either upload them individually or in bulk via CSV. See Creating user accounts for your employees.

What happens if I add a user during the month?

Our invoices are issued and paid in advance, so if you add users during a billing month we’ll adjust the following month’s invoice to account for this.

For example, you have 20 users on your account, so your base fee is £20 / month + VAT, charged on 1st of each month. On 5th January you add 5 additional licences. On 1st February, you will be charged £5 + VAT to cover these user’s January subscription, plus £25 + VAT for their February subscription. So your total invoice for February will be £30 + VAT; thereafter it will fall to £25 + VAT.

How do I calculate the value of my first invoice?

By combining the rules set out in how users are added and the smallest number of users.

So if the total number of users to be added is below the minimum 10 licenses you will be charged the minimum amount (£10). If the total number of users is above the minimum licenses amount you will be charge £1 x the number of users.

How does removing users impact my subscription fee?

If you remove users, invoices from the following month onwards will be reduced accordingly (by £1 / user / month).

What happens if I remove a user and then add them back during the billing period?

If you remove a user and add them back during the same billing period then there will be no extra charges.

How do I downgrade or cancel?

If you want to downgrade or cancel then please get in contact with us.


What browsers does Do Nation support?

We always recommend downloading the newest version of your browser for the best experience on Do Nation. We have designed and tested our site on the following browsers:


The following desktop browsers are officially supported:

  • Google Chrome - the latest version and one previous

  • Firefox - the latest version and one previous

  • Safari - the latest version and one previous

  • Edge - the latest version and one previous

  • IE11

Tablet and Mobile

The pledging experience is designed to be mobile responsive, and it should work fine on most tablet and mobile browsers, however it is not yet officially supported. We advice creating and editing campaigns from a desktop. If you have any particular issues please do report them to us via our contact form.

I want to use a browser that isn't supported

If you are interested in using Do Nation in your organisation but run a browser that isn't officially supported please get in touch and we'll see what we can do.

What's the difference between your different types of pages?

There are a few different pages for your activity on Do Nation. Here’s an outline to help you get settled in. We’re aiming to make it more and more intuitive over time - we really shouldn’t need to tell you this stuff - but for now please have patience and feel free to make any recommendations.

Personal user hub:

Purpose: This is you. It lists your pledges, campaigns you’ve created personally, and organisations you’re part of. From here you can update your contact details and report back on how you got on with your pledge.

Where you find it: the avatar on the top right of the site - when logged in.

Organisation page

Purpose: To allow programme managers to manage their programmes. From here you can update organisation details, subscription info, manage users (Pro only), create new campaigns, and view your dashboards. It also lists all your campaigns and leaderboards.

Where you find it: hover over your avatar on the top right and you should see your organisation listed in the drop down.

Leaderboard page:

Purpose: To create a bit of friendly competition, and a sense of working together as a wider community. Programme managers can edit leaderboards from here too.

Where you find it: On your organisation page, hit the title above the leaderboard and it’ll take you to its dedicated page.

Campaign pages:

Purpose: To act as the hub for communities of people taking action together. From here you can make a pledge, see who else has pledged, and see the total impact you’ve achieved together. Organisations can create one of these for each team.

Where you find them: The bottom of your organisation page. If you have a leaderboard, they will be listed within this. If you don’t, then your campaigns will simply be listed as tiles at the base of your organisation page.

Do Action pages:

Purpose: provide more information, inspiration, and advice on each action to users.

Where you find them: any time a Do Action is mentioned in a list of pledges, it should link to it’s Do Action page. You can also find a link to the main Do Actions menu in the footer of all pages.

You can also find any of the pages above by searching for them in the search bar at the top of all pages.

Is climate change really caused by us?

Our first answer to this is that contrary to popular belief, the scientists rarely dispute the answer: 97% of climatologists believe that human activity is a significant contributing factor to climate change. Sure, it might not be the only factor, but it’s the one that we can control. Our second answer involves a touch of high school science and a dose of intuition:

Over the past 300,000,000 years plants have been using the sun’s energy to trap carbon from the atmosphere and turn it into plant tissue.
In turn, these plants die, rot, and gradually (over millennia of geological processing) this carbon is locked tightly away as fossil fuels deep under the Earth’s surface.
In the course of a single generation we are likely to have exploited and burnt almost the entirety of these fossil fuel reserves. 300,000,000 years of natural investment, squandered in a mere 100 years.

Surely that’s got to have an impact on nature’s finely balanced systems? So let’s ask that question again: are humans causing climate change? Intuition tells me there’s a pretty good chance we are…
This isn’t the place to go into it – but you can read more on the debate through the Energy Saving Trust or Skeptical Science.

Is climate change really happening?

With 96% of climatologists believing that mean global temperatures are rising, I think we can safely say that there is a scientific consensus on the matter.

And we’re beginning to see it with our own eyes – we can’t escape the photos of melting ice caps, catastrophic floods, bush fires, droughts, and hurricanes. They’re happening more and more often, and nearer and nearer to home.

Do you save my contact details?

Yes, but we keep them nice and safe, naturally.

And we don’t share them with any third parties. Check out our privacy policy.


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