The time for action is now.

There's no better way to create impact and build support for your business' sustainability efforts than through action.

Who's been using Do Nation?

Run an employee pledge challenge, and drive healthier habits for your people and your planet.

Do Nation takes care of the impact measurement, follow-up, and education, allowing you to run an effective behaviour change programme whether or not you're an expert in environmental behaviour change.

Cut your environmental impact through action

Using a reusable shopping bag, switching to a renewable energy provider, video conferencing instead of flying - all of our actions have an impact on our planet.

Your employees make their pledges; Do Nation automatically measures their impact in terms of carbon, water, and waste saved. We take into account a user's previous behaviour, and follow up after two months to find out how they got on.

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It's good to be part of something bigger, it was nice to know others were doing something. I usually feel I'm the only one who cares about the environment. - Maggie

Happier, healthier employees

Sustainability isn't just about carbon. Most of the actions listed on Do Nation have wider impacts too, notably to our health and wellbeing. In fact, 68% of users report improved health or wellbeing.

Cycling to work, eating less meat, reading up about sustainable innovations in your industry, and simply being part of a community of people taking positive action together. They're all things that can make people feel better - physically and mentally.

And employees who feel better tend to work better too.

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Get your people excited about sustainability

Nothing gets people talking like action. On average, each person talks to six people about their pledge and the programme - conversations that help to drive awareness and build a culture of sustainability.

By engaging staff in sustainability, they're more likely to factor it into their own work – unlocking significant innovations and commitments. For example, after pledging to use a reusable water bottle himself, a Network Rail director committed to phasing out the use of 100,000's water bottles on their sites.

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Olivia McGuinness pledged Tintin

I pledge to recycle for the next two months. At the moment I recycle only when I can be bothered.

Personal message

I aim to recycle more plastic waste at home and to set up recycling schemes for other items such as crisp packets within the office.

gianluca branda pledged Cool cleaning

I wash at 30°C never - I didn't even know there was a setting for that!, and do about 2 loads of laundry a week. For the next two months I pledge to do all these at 30°C.

Personal message

A minor effort for a big cultural change. We all can make it happen. Let's go for it!!!

Simran pledged Fantastic unplastic

I pledge to cut out about half the packaging over the next two months. At the moment I don't give much thought to packaging.

Personal message

Not much thought goes to how much packaging is on our food which gets thrown away as soon as we bring it home. This is a good menthol of drawing attention to improving sustainability in aspects we usually don’t consider as it’s considered the norm.

Dave pledged Clothes call

During the next two months, I’ll declutter my wardrobe and give my unwanted clothes a new life. I expect to donate or recycle 5 to 9 items of clothing.

Personal message

Such a great initiative and certainly going to make a mind change of reducing and recycle

Attract, develop, and retain talent

A steady stream of research shows that people increasingly want to work for a company that cares about its impact.

77% of our users say that the pledge challenge left them feeling more proud of their company and it's sustainability work. That's gold.

Leadership skills are also developed by team leaders and champions, as it offers great opportunities for them to hone project planning, communications, and influencing skills.

So all in all, it's an HR manager's dream.

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Save money

It's not the main reason you're doing this, obviously, but it's a nice side effect. Whether by reducing travel costs, landfill taxes, or energy bills - behaviour change saves money. Simple.

In fact, the Carbon Trust estimates that workplace behaviour change programmes reduce energy costs by 10% on average.

Happy, healthy, and proud employees are also more productive and loyal. That's a lot harder to attach a price tag to, but our sense is that it's a big one.

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How it Works

1

Customise campaign pages

add your branding and tailor the Do Action menu to mirror your priorities

2

Set up a leaderboard

use team champions and a bit of friendly team competition to drive participation

3

Launch the challenge

shout about the programme internally, using our handy suite of comms tools

4

Employees take action

they pick pledges that suit their own lifestyles, and commit to trying them for 2 months

5

Delve into the data

we measure the pledged carbon, water and waste savings, and follow up to confirm how users got on

How much does it cost?

Basic

Free


Create a simple pledge campaign, good for trials and demoing Do Nation to your team.


  • Organisation profile showing cumulative impact

  • Customisable campaign pages where staff record pledges

  • List of 50+ Do Actions offered to supporters

  • Priority Do Actions highlighted on campaign pages, chosen by us monthly

  • Carbon savings published for all pledges

  • Tips and advice emailed to all users about their pledges

  • Pledge notification emails send to admins for each pledge received

Pro

£1/ employee / month


Professional version introducing impact measurement and team competition.

Ideal for smaller organisations looking to engage employees in sustainability at events or as part of ongoing campaigns


  • All Basic features, plus...

  • “Pro only” Do Actions included on all campaigns

  • Priority Do Actions can be customised

  • Team leaderboards, sortable by a range of metrics, balanced for varying team size

  • Secure user management portal to invite staff to pledge & control access

  • One organisation admin has access to dashboards and controls

  • Real time impact dashboards including carbon, waste and water data

  • Weekly impact updates sent straight to your inbox

  • Daily pledge summaries available instead of per-pledge emails

  • Supporting comms materials

  • Automated monthly card payments or quarterly invoice

Plus

£2/ employee / month + £850 set up fee


Introduces greater customisation, reporting, and access to dedicated support from our team.

Recommended for companies with 100+ employees, and ideal if you’re looking for closer integration with your sustainability strategy.


  • All Pro features, plus...

  • Dedicated account manager to advise on programme design & set up

  • Launch presentation delivered to your staff or team leaders

  • Pledge data downloads including supporter email addresses

  • In-depth impact data analysing survey responses (wellbeing, pride etc.)

  • Do Actions can be removed from the wider list if you wish

  • Custom URL e.g. wearedonation.com/EllasKitchen

  • Bespoke impact stat for targets e.g. 'bananas worth of carbon'

  • Up to five organisation admins can access dashboards and controls

  • Payable by invoice (monthly or quarterly)

  • Managed on-boarding (responding to security questionnaires, bespoke procurement requirements etc)

Enterprise

Bespoke


A bespoke sub-site to suit your enterprise level programme.

Contact us to discuss your needs and receive a quote.


  • Your choice of features from Pro and Plus versions, as well as the options of

  • Private sub site accessible only to your employees

  • Customised Do Action content e.g. info on your own cycle to work scheme.

  • New Do Actions bespoke to your business needs & operations

  • White-labelled platform to better reflect your brand and aims

We recommend a minimum of 3 month subscription - that allows time for pledges to be made, carried out (2 months) and confirmed, while leaving you time to access the data at the end.

Discounts available for larger programmes.

All prices subject to VAT.

We're a registered recipient of 1% for the Planet, so if you're a member your subscription can count towards your 1% for the Planet donation.

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