How it Works: Organisations

You're here because you want to help your employees or students change their behaviours.

Simple changes - like how we eat, work and get around - can save time and money, improve health and wellbeing, make us more productive, and reduce our environmental impact.

For a business or university, those changes also create energy and financial savings. It’s a no-brainer.

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Using Do Nation

Do Nation can be used for collecting personal pledges at environment days and green weeks or as part of ongoing engagement programs, using friendly team competition to drive momentum.

Events like World Environment Day provide a great opportunity to launch a Do Nation campaign. Check out our list of upcoming events.

Here are some examples in practice...

Employee engagement in sustainability

The CSR team at Added Value wanted to get the rest of their colleagues bought into sustainability at work. They knew they had to make it fun and engaging, so ran a team competition through Do Nation.


Authentic leadership on carbon reduction

ERM, the world’s leading environmental consultancy, had set some personal carbon reduction targets for staff and offices, to show that they were really walking the talk. Over the last three years they’ve been using Do Nation to deliver on this.


Measuring the impact of events

University of Central Lancashire have been running Green Week’s for years. This year, they wanted to measure the impact of their behaviour change activities, and so created a campaign page on Do Nation where attendees recorded pledges.


Improving health & wellbeing

Audit Scotland wanted to help their staff improve health and wellbeing, and, being auditors, liked to be able to measure things. So over New Year they got staff to make personal pledges on Do Nation.


Cutting energy costs

Like many universities, University of Chester spends a lot of money on heating and electricity in student accommodation. To motivate students to save energy, they’re now running an inter-hall competition on Do Nation.


Why Choose Us?

  • long term behaviour change

    Proven to encourage long term behaviour change

  • out of the box

    Out of the box tool ready to customise in minutes

  • out of the box

    Impacts measured from the bottom up

  • out of the box

    Wide range of actions, aligned to your company’s needs

  • out of the box

    Fun and simple for maximum participation

How it Works

1. Create your own tailored program - right now

Customise your campaign pages, create teams of employees or students, and tailor our menu of 45+ Do Actions to reflect your own business or university's priorities - be it saving energy at work, reducing water consumption, or encouraging sustainable travel.

2. Employees pledge, we measure the impact

Employees or students browse your Do Actions and choose one that best suits their lifestyle. They commit to trying it for two months.

Using our inbuilt impact calculator, we measure the potential carbon, water and waste savings of each and every pledge, and publish the carbon savings on your company's page.

3. Leaderboard drives engagement

Each pledge helps to push their team up your company’s leaderboard. The leaderboard can be sorted by the total impact or the average impact per person - so levelling the playing field where you have varying team sizes.

This element of friendly competition plays a big part in building team culture and pride.

4. Employees do and confirm their pledge

The public nature of the pledges motivates people to keep to their word. Friendly team competition increases this motivation even further, with colleagues holding each other to account on their pledges.

Perhaps most importantly - we follow up with regular emails, reminding them of their pledge and sharing advice on how best to do it.

After two months employees return to confirm how they got on.


in total




Everests climbed through Step up


Chickens saved through Veg out

5. We provide an impact report

Data is our mana. Throughout your program you’ll have access to a real-time dashboard showing data and trends on the impact your employees or students are having. Which actions were most popular? How much carbon did each save, and what does that relate to, in tangible terms?

We also collect data on changes to users' health, wellbeing, and attitudes to the company. We can compile a report digging into all this juicy stuff too, if you like.

It's all designed to help inform your sustainability strategy going forward and to bring sustainability reports to life.

Our Impact

If you do the recycling but nobody’s watching, does it still make a difference?

Well, yes. But the point is, behaviour change works best when it’s measured, analysed and shared. With lots of data to delve into, we can show things like this…

  • of employees take part, on average. Although this has hit as high as 91% with some clients.

  • of people said they’d continue their pledged action - and they’re just the ones that told us about it.

  • of users said it made them more proud of what their organisation is doing to tackle sustainability.

  • of people said using our platform improved their wellbeing. 47% said it improved their health.

  • £43

    saved per employee per year, mainly through reduced energy and travel costs.

  • 144kg CO2

    saved per person per year, the equivalent of a 28 hour long shower.

Looking for more on our impact? Download our 2016 Impact Report

"Our experience with Do Nation was inspiring, compelling and really turbo-charged our CSR effort. It has inspired individuals, pulled teams together in competition and made Added Value feel like a better place to work"

- Hazel
Added Value


Customised campaign pages

You'll get your own campaign page from where your supporters can make and share their pledges. Customise it to meet your needs, and share it with those you’d like to excite and engage.

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Measure your impact

We make it easy to measure your ongoing impact. As people make pledges, we’ll estimate the cumulative carbon, water and waste their actions will save. We’ll adjust that figure to make it more accurate as each supporter reports on how they got on.

Supporting your supporters

Changing a behaviour is hard! We'll make sure your supporters have everything they need to complete their pledges. Each of our 45+ Do Actions comes with its own fun, informative and carefully timed set of emails, tips and collection of online resources.

Top the leaderboard

A bit of healthy competition will make your campaign irresistible. Leaderboards rank teams by number of pledges made, carbon savings pledged or carbon savings confirmed. To level the playing field if your team sizes vary, you can sort these rankings according to total or per person.

Live reporting dashboard

All the Do Nation data you could ever desire, beautifully presented, all in one place and - best of all - available in real time. Dig into patterns and trends, and geek out with custom charts that measure pledges made over time, popularity of Do Actions, overall completion rates, long term habits created... and a lot more.

Fine tune your campaign

Want to focus your organisation’s pledges on a certain area - like food, travel or lifestyle? You can curate a tailored list of Do Actions for supporters to choose from.

Refresh your campaign

Worried your campaign will run out of steam? Fear not: we’ll help you keep things fresh by prompting you to change your prioritised Do Actions and (if relevant) reset your leaderboard.

Embed it into your website

We'll help you share your campaign online via a wide range of channels. Our nifty widgets are a great way to embed a little snapshot of your progress onto your website, blog or intranet.

Bring your launch to life

Our starter pack (containing goodies such as Do Action booklets, a wall-totaliser, badges and posters) will help your campaign get off to a flying start.

Regular, shareable updates

Weekly summary of recent activity and stats on overall impact will ensure you’re always up to date. Share them far and wide for maximum momentum with minimum effort.

Measure broader impact

Most Do Actions are about more than just carbon. We also measure their water and waste-to-landfill savings, and follow up with supporters on the broader impact of their pledges, such as health, wellbeing, and (where relevant) their attitude towards your company. This is all displayed on your reporting dashboards.

Slick 'n' simple pledging

Making pledges has to be simple, smooth, and enjoyable - otherwise, let’s face it, who’ll bother? Facebook login, human-centered pledge forms, and the ability for supporters to add a range of pledges to their ‘basket’ before making their final commitment are just a few examples of how we’re achieving this.

Manage and monitor supporters

Knowing who's doing what on your Do Nation campaign is really helpful. Your supporters can sign up with one click (using holding accounts you’ve created for them), and we provide live reporting on your ongoing participation rate.

Show off your business impact

Create a public profile page for your organisation with your own logo, banner and description. Your pledges and impact will automatically update here - so you can share your progress with anyone you like.



Create a basic pledge campaign, perfect for personal use or for trials within your organisation.

Best for:

  • individuals and small teams

  • raising support for challenges or events

  • alternative gift lists


£1/ employee / month

Professional platform, introducing impact measurement, team competition, and enhanced customisation.

Best for:

  • businesses and universities

  • ongoing engagement programs

  • green weeks and events

Enterprise or University?

Looking to run a programme with over 1,000 staff or students?

Get in touch


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