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Donation of Do Nation:

Overview and Criteria

We want grassroots sustainability groups to be able to benefit from our online pledge platform, to be able to use our technology to engage their audiences in meaningful and lasting behaviour change.

We realise that our standard pricing model isn’t suitable for many of these organisations, and so we have decided to give away one Pro subscription to a grassroots group once a quarter.


A free subscription to Do Nation Pro, for 12 months, with up to 1,000 users supporting with pledges. The features of Pro are listed here.

In addition, we’ll also share a download of pledge data, including contact details of those users who opt in to share their details with the campaign owner.


Charities, non-profit organisations, or community groups with up to 10 employees are eligible.


Please check the criteria below, then apply here.


We assess applications once a quarter; deadlines for applications fall on the following dates:

  • 30th April
  • 31st July
  • 31st October
  • 31st January

Please get your applications in by midnight GMT.

You'll be notified within a fortnight of this date. If you're successful, you can launch your programme any time within the following three months.


We will select suitable recipients using the following criteria:

  • Alignment of their aims with our mission to make sustainable living mainstream.
  • The potential scale of their impact
  • The likely success of their campaign based on their communications plans and resources. Have they got a compelling reason to ask people to make a pledge? Have they thought through how they’re going to reach those people? And have they got the resources to make that happen?
  • We will prioritise organisations who wouldn’t otherwise be able to access the funds to run a programme on Do Nation.

We will select recipients using the criteria; if there are multiple applications meeting our criteria in any given quarter and we are unable to reach a decision internally, we will create a shortlist. This shortlist will be put to the vote through social media (probably Facebook, but TBC), and you will be invited to encourage your supporters to vote for it. The recipient will be selected based on the organisation who receives the most votes.

Apply here


  1. In addition to our regular Terms & Conditions, the following terms also apply.
  2. The selected organisation must use their Do Nation Pro subscription to engage with their community of supporters or stakeholders, not purely for internal staff engagement.
  3. The subscription is for the selected organisation, and mustn't be shared with or passed on to others organisations.
  4. The recipient must not use their Do Nation Pro subscription to promote commercial products or services
  5. In return to the Pro subscription, the recipient agrees to:
  • Share photographs and / or videos of their supporters with Do Nation for future marketing
  • Complete a post-event questionnaire to understand the deeper impact achieved.
  • Mention that you have been “Supported by Do Nation” in any related communications and publicity, or that the pledges are “Powered by Do Nation”.
  • Tag Do Nation in relevant social media (@The_DoNation on twitter and instagram, on Facebook).
  • Include our logo in related communications - you can find copies here.