See our sustainable behaviour change trends and insights from 2021 and find out why and how people are changing the way they think and act around sustainability.

Each year, we produce an impact report to dig into the data behind Do Nation and find out more about sustainable behaviour change. It helps us to understand how we're doing on our mission to make sustainable living mainstream. It also creates some good insights on what drives successful behaviour change, and how we can help more people to adopt healthy, environmentally friendly habits.