Pack it in

Smoke less

No more butts, just stop smoking.

Smoking is the greatest single cause of illness and premature death in the UK. You've probably thought about quitting, and maybe you've even tried once or twice (good on you!). It's a challenge that's really worth sticking with – you'll be wealthier and healthier, and whilst it won't save the planet single handed, it'll help to save a little patch of rainforest and hold back a little pollution.



Here are a few reasons to take action.

Click for more info or scroll to read them all.


Cigarettes make us sick. Not surprising when each one contains more than 4,000 different chemicals, many of which are harmful to the body. Sadly smoking causes 100,000 people in the UK to die each year.1

But the good news is that your body starts to bounce back the moment you quit. If you stop smoking before about 35, your life expectancy is only slightly less than people who have never smoked. And the younger you quit the better, so what are you waiting for?


Tobacco plantations take up lots of space, which leads to deforestation and loss of biodiversity. And tobacco is a particularly greedy plant, consuming more nutrients than most other crops, and putting more strain on the land. The pesticides and fertilisers which help the tobacco to grow faster also contribute to land and water pollution.

Of course, tobacco is not the only raw material that goes into cigarettes: cigarette-manufacturing machines use up to four miles of paper an hour. And when we've finished with them, cigarette butts are washed into rivers, lakes and the ocean where they are eaten by birds, animals and fish.


£1,000 can buy you a lot of things. Use your imagination, what could you get with that money each year instead of it going up in smoke?


is what you would save in a year (if you currently smoke 20 a day)


Advertisers would like us to think that smoking is attractive, but not many people find stained teeth and stale-tobacco-smell alluring. You'll come up smelling of roses when you stop smoking. And you'll be able to smell and taste better too – so that romantic dinner date will be even more fun.

Global Goals

In September 2017, a historic agreement was signed by UN member nations agreeing to work towards 17 Global Goals for Sustainable Development by 2030, otherwise known as the SDGs.

Achieving these ambitious goals will require action from governments, businesses, NGOs, and individuals alike. We can - and must - all play our part.

By making the 'Pack it in' pledge, you are contributing in your own small way to the following SDG targets:

3.4: By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being

12.8: By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature

13.3: Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning


Research shows that stopping smoking for 28 days means you are five times more likely to stay smoke-free. So if you can manage for our two month pledge period you're really on to a winner!

NHS's Smokefree website offers lots of helpful advice on how to quit, and they even have a 'Quit Kit' full of practical tools and advice.

Quitting may be challenging, but there are lots of things you can do to make it easier:

  • Avoid the triggers – throw out your ashtrays, lighters and cigarettes. If you usually smoke with your mates at the pub, give it a miss until the cravings die down.
  • Start a new hobby which keeps your hands and mind occupied.
  • Get active – it reduces the cravings.
  • Reward yourself with something fun and sustainable with the money you save.
  • Nicotine replacement therapy can be helpful in controlling cigarette cravings, but the jury's out on whether it's more effective in the long run than just going cold-turkey.

Don't give up! Everybody falls down: the winners are the ones who pick themselves up and keep going.

Success Stories


in total



less is more ;)

Personal sustainability is also important!

Done - not great but not too badly. I have only bought two packets of cigarettes since starting the pledge so for more than 95% of the last two months haven't smoked at all.

Well sometimes when people gather in a pub, I can't resist, but I have cut smoking to 2 cigarettes per month.

I cut down by at least 50% most days, and some days I didn't smoke at all, and felt better for it, so I'm not going to quit trying to quit for good.