For people

Nature plays a vital role in our wellbeing; without it we’d be sadder and sicker. Getting friendly with biodiverse nature is good for you; observing nature for just 40 seconds improves concentration and productivity.

Contact with diverse microbiomes in the soil and air combat anxiety and depression and can even improve your gut health. Smelling wildflowers, hearing bees buzzing and birds chirruping lowers stress.

One hospital study even found that patients who looked out onto nature healed faster than those who didn’t. Pass the nature pills!

For planet

Let’s face it, plants are easy on the eye. And that style comes with climate-protecting substance. Plants have removed 25% of human-made carbon emissions globally, providing cleaner air for us to breathe.

If that wasn’t enough, wild and organically grown plants help keep soils healthy. Healthy soils store carbon, even more than trees in some habitats4 and grassland soils where wildflowers flourish can sequester as much carbon as woodland.

Biodiversity is the key to healthy ecosystems, and healthy ecosystems provide us with the soils, nutrients, pollinators (75% of the world’s crops are pollinated by insects), food and water that we need to survive.

Imagine our ecosystem is a Jenga tower (other brands available). The full tower is a thriving ecosystem; strong, perfectly balanced, resilient. Each block that is removed represents a loss in biodiversity or decline in species. We've been taking blocks away for a while without fully appreciating the impact.

Now we're at the tipping point; that turn when you know, if you take out a block, the tower will go. Whilst this is Jenga no go, we can put blocks back and rebuild our ecosystem tower. And, look! Rewild a bit of your outdoors to increase biodiversity and attract more wildlife; even a lawn can be a rich ecosystem, home to beetles and other insects.