Feed your noodle

Read more to expand your mind

Our brains are brilliant things, but they need regular feeding if they’re to grow up big and strong. Articles, blogs, books – there’s a wealth of tasty intellectual treats to let your hungry eyes loose on.

So, pull up a chair and chow down on some knowledge relevant to your profession.

You might even discover ways your profession can play a role in shaping a brighter future for people and planet.


Here are a few reasons to take action.

Click for more info or scroll to read them all.

Learn something new

Learning helps us see and appreciate new ideas and other people’s perspectives. It also equips us with knowledge and understanding, and fuels creativity. It makes sense that a keen lifelong learner is more likely to take on and solve the problems in their personal lives, at work, in their communities and in our wider environment.

For example, when you have too much to do at work, it’s hard to imagine whether you could be doing things differently - perhaps better. It might feel counterintuitive to give yourself a timeout to read about how other people do things, but it’s actually a great way to help expand your skill set and open your mind to new ideas. With this extra info under your belt, you’ll be able to work smarter, not harder.

Increase your wellbeing

There’s plenty of evidence that links learning with improved mental health1. The NHS says learning new skills can boost your self-confidence, help build a sense of purpose in your life and help you connect with others2.

Not convinced? Do a bit of reading around and see what you experience yourself? (See what we did there?)

Global Goals

In September 2017, a historic agreement was signed by UN member nations agreeing to work towards 17 Global Goals for Sustainable Development by 2030, otherwise known as the SDGs.

Achieving these ambitious goals will require action from governments, businesses, NGOs, and individuals alike. We can - and must - all play our part.

By making the 'Feed your noodle' pledge, you are contributing to the following SDG targets:

3.4: By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being

4.4: By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship

4.7: By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development

8.2: Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors

12.8: By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature


There are so many learning resources available for free - from courses, to books, to documentaries, podcasts and talks. The internet is the obvious place to start learning, but don’t forget about the real world too. Libraries are amazing, and it’s well worth getting yourself a free membership.

Friends and colleagues are also an incredible source of learning. While you might not feel comfortable getting a ‘lesson’ off your mate or your boss, you can definitely ask them where they’d recommend you starting your own learning journey.

Look online for links to publications posted by online figures you respect (be they globally-acknowledged thought-leaders or just brainy pals). We’ve put together some sustainability resources (with a business slant) in our reading list here. We’ll keep adding to it, so do check back if you whizz through it all quickly!

As with so many things, once you get started, one thing may lead to another. That blog post you enjoyed will link out to other blogs of interest; that book you loved will help you spot another by the same author or publisher.

Success Stories


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I read various books instead of watching TV. I read articles within Engineering magazines and I read to my children before bed

The problem I have is making time to read on an evening / weekend when there is so much to do, but I've managed to hit the target and also done some extra reading with my 5 year old daughter and there has been a marked improvement in her reading ability too! Winners all round :-)

I found the challenge really interesting. Its helped me focus on continued learning as well as reading more books. I'll definitely keep this going.

I've gotten through so many books and also discovered stuff that I wouldn't have thought to read before.

Just opens your mind and keeps you up to date especially if you read articles you wouldn't normally read.

Loved this challenge! I also borrowed the books from my local library rather than purchasing new ones, now my kids are obsessed by their weekly trip to the library for 'free' books!

I've really got back into my reading and am loving it!

Read plenty of articles and blogs, but was more aiming to read more books. Started off badly, but got better in the second half, finished 1 and a half books.

I have far exceeded the number of items to be read. I have tried to read on my kindle or buy secondhand books or use my local library

Took more time to read about the environment and the kind of changes I can make to improve my contribution.

I have started listening to Podcasts when travelling and making time to catch up on reading journals and books

I've been reading plenty‚ but maybe not the technical content I planned. I did however do lots of exam preparation in the first month.

Definitely managed to read more of Arup SharePoint and the political manifestos... Need to look further afield!

I've been reading software development book, including The Mythical Man-Month, design and poetry books. Many articles from Medium and the Guardian long reads too. Also blogs and podcasts.

As per the watching and sharing pledges, I've been enjoying the learning. My main sources have been articles in the Guardian, Economist and New Scientist which have also then led me to wider source material or even to research for myself.

Oddly enough, this challenge led to me playing my violin again so I didn't get as much reading done as I would have liked. But, an early book about a violin player inspired me to start practising again - not where I thought the challenge would take me but delighted regardless.