Smart drive

Drive with smooth style

Drive less like a boy racer, more like a real racer. Keep down the revs to get more miles from your tank and drive with the smooth style of Jenson Button.

Smart driving ain't called smart for nothing. Through a combination of small actions - like driving smoothly and steadily, removing any excess luggage, easing off on the air con and keeping your car well serviced - you could save £220 a year at the pump!

Even better, these simple changes will make you a safer driver, increase your car's lifespan and reduce your emissions by 35%.


Here are a few reasons to take action.

Click for more info or scroll to read them all.

Climate change

Road transport in the UK produces around a quarter of our national CO2 emissions. By driving a little more efficiently you can dramatically reduce your fuel use, saving up to 440 kgCO2 a year – which is equivalent of driving the 620 miles from London to Geneva!1


more fuel is used when driving at 80mph instead of 70mph.


Driving more efficiently can save you £220 a year2 – that’s money in the bank.

The savings come from a combination of smart driving techniques. For example, for every 100kg of weight your car is carrying, you’ll need around 2% extra fuel to stay moving - and even more in smaller cars.3


We all know it – exhaust pipes are not exactly prime producers of fresh country air. In fact, they stink. And, with pollution ever on the rise, the less fumes we all create, the better.

By following our simple smart driving techniques, you’ll help reduce your car’s impact on your local environment. Happy days!


We all like safer roads.

Becoming a smart driver means driving smoothly and steadily, anticipating what’s happening on the roads and paying more attention to how your car is behaving.

Global Goals

In September 2017, an historic agreement was signed by UN member nations agreeing to work towards 17 Global Goals for Sustainable Development by 2030, otherwise known as the SDGs.

Achieving these ambitious goals will require action from governments, businesses, NGOs, and individuals alike. We can - and must - all play our part.

By making the 'Smart drive' pledge, you are contributing in your own small way to the following SDG targets:

3.6: By 2020, halve the number of global deaths and injuries from road traffic accidents

3.9: By 2030, substantially reduce the number of deaths and illnesses from hazardous chemicals and air, water and soil pollution and contamination

12.8: By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature

13.3: Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning


Becoming a smart driver isn’t hard - it just takes a bit of practice. Follow these simple techniques for a few weeks, and you’ll become a lean, green driving machine in no time.

  1. Accelerate and brake smoothly: keep your eyes on the road ahead and a safe distance from the vehicle in front so you can anticipate speed changes and traffic lights. This should cut your fuel use by about 10%. Plus, you'll feel like a zen ninja.
  2. Lighten the load: remove the junk from your trunk and take off any unnecessary roof racks or boxes. This will help make your car lighter and more aerodynamic.
  3. Tip top condition: service your car regularly and make sure to keep your tyres well inflated. This won't just make your driving safer, it'll make your car more fuel efficient.
  4. Stay cool (but not too cool): try to use air con sparingly – up to 25% of your fuel is used to power it! However, bear in mind that if you’re travelling at high speeds, it’s more fuel efficient to use the AC than have your windows down.
  5. What's the rush? by keeping to 60mph on the motorway you could save 9% at the pump.
  6. Turn it off: an idling engine isn’t doing your bank balance or the environment any favours.

To take your driving to the next level, check out the tips and advice from the Energy Saving Trust.

Success Stories


in total



Not only was I a less frequent visitor to the petrol station but I found I was much more relaxed and in reality my journey times were little altered. Extending my attention field (looking further ahead) and acting accordingly, hugely reduced my need to brake. As this became more the norm, I was able to relax more and even enjoy my surroundings.

My car is quite economic anyway but with the number of miles I drive a week it makes sense to drive a bit more carefully and its better for the environment - win win

This one was a no-brainer, we should all be driving like this anyway.

A great idea and really concentrates the mind. Will continue to 'smart drive'!

This has been a really useful exercise as I have been made to think about how I drive my car. I can honestly say I have saved a couple of pounds per week on fuel.

I did sometimes forget, but the added incentive of saving money made me do quite well at driving economically.

I've tried very hard to keep to this pledge as I'm very enthusiastic in any ways to help me save money and helping the environment. I'll definitely be keeping this pledge going.