On yer bike

Pedal your way around

Chopper, mountain bike, racer or penny-farthing, whatever wheels you have – get em rolling!

You don’t have to be the next Bradley Wiggins to call yourself a cyclist. Switch a few journeys from petrol to pedal power and get fit while saving money, carbon and time.


Here are a few reasons to take action.

Click for more info or scroll to read them all.

Climate Change

Bicycles have zero carbon emissions. Nill, none, nada. In 2014, more than 40% of journeys were less than two miles long2.

These short car journeys are not very fuel efficient - cold engines use almost twice as much fuel as warmed up engines3, and these distances can easily be covered with a bike.


We are becoming an unfit nation. The average British worker commutes for over NINE DAYS every year1- with many suffering from much longer journey times. Imagine if that time was spent exercising! It could make an incredible difference to rising problems like heart disease, diabetes and obesity. If you find yourself complaining you don’t have time to exercise, or that the gym is too expensive, then this is the action for you. Kill four birds with one stone: exercise while saving time, money, and the environment.


Running a car is expensive. Public transport isn’t cheap either. Cycling is as good as free, especially if you can hook yourself up with a cheap bike through The Government’s Cycle to Work Scheme.


could be saved each year by switching to cycling.4


For short journeys in a city, cycling is almost always faster: a four-mile journey in London, for example, can take half the time on a bike than in a car. If you're living in London, here's an amazing website to help you answer the burning question: Is it faster to cycle or use public transport?


We all hate it. Traffic jams, honking horns, road rage... enough said. Whizz through it in the early morning sun on your two trusty wheels instead.

Global Goals

In September 2017, an historic agreement was signed by UN member nations agreeing to work towards 17 Global Goals for Sustainable Development by 2030, otherwise known as the SDGs.

Achieving these ambitious goals will require action from governments, businesses, NGOs, and individuals alike. We can - and must - all play our part.

By making the 'On yer bike' pledge, you are contributing in your own small way to the following SDG targets:

3.4: By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being

11.6: By 2030, reduce the adverse per capita environmental impact of cities, including by paying special attention to air quality and municipal and other waste management

12.8: By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature

13.3: Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning


It’s tempting to say: just start riding! In reality, we recognise getting into regular cycling can have a few (small!) barriers to entry, so here’s our four-step guide to getting over them.

  1. Get your bike and kit

If you own a bike, you’re all set. If not, your local bike shop is probably the best place to head. Check out the Cycling Experts – from independent bike shop listings to bike-buying advice, this is a veritable bible of cycling resources. It’s also worth finding out if your employer has a Cycle to Work Scheme, allowing you to save up to 32% on bikes and accessories.

Once you've got your bike, it's time to get geared up. Check out our friends at Torm who specialise in comfortable gear for cyclists. Alternatively, try Wiggle for some great discounts on quality sports gear.

2. Cycle safety

If you’re a nervous cyclist (or never learned in the first place), help is here! Lots of councils offer free bike safety training and plenty of organisations have affordable courses available too. Trust us, you won’t look back (unless it’s safe to!).

3. Plan your route

Google maps is really good at cycle routing, and will often provide a quicker versus quieter option. If you want a dedicated cycle route website, check out Sustrans for maps of national cycle routes and Transport for London Cycling Guides for maps and more.

You might also want to find a cycle buddy to guide you on your first few rides.

4. Keep your bike in good shape

A well-maintained bike is safer, will last longer and is a lot more fun to ride. Lots of bike shops offer introductory courses to learn about basic bike maintenance. Alternatively, just book your bike in for a regular check up so you can be sure your noble steed is in tip top condition.

Success Stories


in total



This pledge made me so much more enthusiastic about hopping on my bike to work, despite some of the bleak wintery mornings. Not only did I reduce my carbon footprint by not driving, I also got some valuable exercise, and felt much happier too. Thank you :)

I'm having so much fun cycling to work. It takes 20 minutes instead of 40 on the bus I'm getting healthy and feeling more awake when I arrive. I cycle every day, not just the 4 journey's pledged.

I LOVE cycling to work - it's a great way to save time, build exercise into my every day life, and save money too! I now cycle in EVERY day, not just 3x per week which was what I pledged.

Brilliant way to get to work! Now to get some warmer clothes for the winter cycle in!

I drive my bike into work in my car (2 miles over otherwise dark country lanes) during early winter mornings then cycle onwards through Oxford 4-5 times a week to an early morning yoga class or swiming pool session (half mile to one mile depending on how eearly I rise). Hope to cut out the car altogether come the lighter summer mornings.

I cycled 5 times per week for the 10 weeks and have therefore completely exceeded the target. I am now continuing to cycle daily to UCLan.