Feed your noodle

Read more to expand your mind

Our brains are brilliant things, but they need regular feeding if they’re to grow up big and strong. Articles, blogs, books – there’s a wealth of tasty intellectual treats to let your hungry eyes loose on.

So, pull up a chair and chow down on some knowledge relevant to your profession.

You might even discover ways your profession can play a role in shaping a brighter future for people and planet.


Here are a few reasons to take action.

Click for more info or scroll to read them all.

Learn something new

When you’ve a lot to do in your working day, there’s little time to think about whether you could be doing things differently or better. Giving yourself a timeout to read about how other people do things can be a great way to help expand your skill set and open your mind to new ideas.

With this extra info under your belt, you can work smarter, not harder.

Global Goals

In September 2017, a historic agreement was signed by UN member nations agreeing to work towards 17 Global Goals for Sustainable Development by 2030, otherwise known as the SDGs.

Achieving these ambitious goals will require action from governments, businesses, NGOs, and individuals alike. We can - and must - all play our part.

By making the 'Feed your noodle' pledge, you are contributing to the following SDG targets:

3.4: By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being

4.4: By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship

4.7: By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development

8.2: Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors

12.8: By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature


Got a colleague, boss or friend who’s in-the-know? Ask them where they’d recommend you starting.

Look online for links to publications posted by online figures you respect (be they globally-acknowledged thought-leaders or just brainy pals).

As with so many things, once you get started, one thing may lead to another; you might find the blog you read links out to other blogs of interest, or that you finish one book and spot another by the same author or publisher.

Success Stories


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I loved this one! Having time read around my industry is a real challenge so having a specific goal really helped me carve out the time.

Will definitely try to keep this up and read more varied content.