We all like to be seen wearing the right thing, whether we follow the 80's chic or office geek style. But do we know what we're really wearing?
When you look a little deeper into the throwaway culture of 'fast fashion' that has hit our streets, it's clear that we're bearing a lot more on our shoulders than just our latest shrug.
Energy is used in every stage of clothes production, from farming the cotton to transporting the clothes to your wardrobe – with dying, cutting, sewing and packaging in between.
The textile industry uses huge amounts of water. It takes up to 2,720 litres of water to produce one cotton t-shirt2 – that's about the amount of water that an average person drinks over 3 years!
Increasing demand for virgin clothes caused by our 'throwaway fashion' culture has added pressure to the pressing issue of water scarcity. Intensive cotton farming in Kazakhstan has reduced the Aral Sea to one-tenth of its original volume in just a few decades.3
Completely changed my outlook on buying new clothes. Only exception being pants and socks!!! Really difficult to buy those second hand (and not very hygienic!) but overall will not be buying new clothes. Even as gifts! been gifting unwanted clothes to friends and family and donated 4 bags of clothes to charity! Now for my next challenge....
It was really good fun to have a challenge like this - my bank balance loved it too!I have started to think more about ethical sources for fashion, including how, for example, cottons are grown and manufactured.
It was a great test for myself and I learnt that I don't have to buy clothes as often as I previously had and I saved lots of money too! :-)
Definitely continuing on with this one. I've already noticed a change in how I view the retail environment.