Eat seasonably

Eat local, seasonal food

Add some seasonal variety to your diet, enjoy the fresh tastiness of local food and dramatically slim down your carbon footprint.

By eating seasonal and locally sourced food, you can cut your carbon emissions by almost a tonne a year, equivalent to two return flights from London to Glasgow.1


Here's some great reasons why it's so important.

Click on one for more info or just scroll down to read them all.

Climate change

Powering hothouses and flying fresh fruit and veg around the world uses a lot of energy. By eating local, seasonal food you cut the need for either of these, slicing about 1.3 kgCO2 off each meal.

Both locality and seasonality must be considered: for example, in winter it would be more efficient to import tomatoes from Spain than grow them in a British hot house, but in summer British grown is the outright winner.


of all fruit consumed in the UK is imported.2


Seasonal, local food is tastier too! It’s all about ripeness and storage. Plus, by having to think outside the box, seasonal eating will introduce a wider variety of food and add novelty to your diet.


The key nutrients in your fruit and veg come from their stems; the longer the fruit is left on the plant, the more nutrients it is able to soak up.3Seasonal produce is naturally picked at the peak of its ripeness, while goods shipped from the other side of the world will often be picked days before they are ripe, thus starved of some of their healthy nutrients.


  • Check out what's in season before you shop - Eat Seasonably has great information on this.
  • Download this great iPhone app to help you in the shops: The Food Guide
  • Give growing a go – the One Pot Pledge and the BBC give great tips on growing your own fruit and veg.

One simple way to always make sure you get your seasonal veggies is to sign up to a veg box. Riverford provide organic veg boxes which can come in a variety of different sizes depending on your household.

Success Stories


in total



tastier!! and cheaper

It's cheaper and you don't get disappointed by things like fresh fruit which is out of season and not very good. I am going to try hard to become more informed and always eat seasonally!

I enjoyed focusing on it. We have our own small garden so that helped a lot. Winter will make it more challenging to do but I will continue to try to eat locally.

This made my diet more interesting and varied too :-)

Found some local farm shops so easy done from now.

Thanks, I enjoyed the pledge and most probably will continue.