Cool cleaning

Cool cleaning


CO2 pledged

Wash your clothes at 30°C

Wash your clothes at a cool and efficient 30°C and all that will shrink is your carbon footprint (oh, and your energy bills). Most modern detergents are designed to work perfectly at cooler temperatures, so you'll still get your whites sparkling.

Long lasting clothes

There's nothing more frustrating than ruining your warmest woollies, shrinking your favourite skirt, or running the dyes of your smartest top because of washing them too hot. Avoid the risk: wash on cool.

Climate change

We've all become so accustomed to having piping hot water at the twist of a tap that it's easy to forget what an energy-intensive luxury it is.
Heating water in your washing machine uses a great deal of energy: by washing your clothes at 30°C you could save 45 kgCO2 a year.1

Fat wallets

Energy costs money. By washing at 30°C you could cut £10 from your energy bills over the year. Ok, so it's not quite like winning the jackpot, but it's enough to treat yourself to that slightly pricier jumper next time you're out shopping.


of the energy used during a 60°C wash goes into heating the water!


1. Picfair

Well, this one is pretty self-explanatory. Turn the dial down to 30°C.

The washing powder

Modern detergents are designed to work perfectly at 30°C, so unless you've been rolling around in the mud or have been eating like a complete mucky-pup, then your clothes should emerge as fresh and clean as ever.

The Ethical Superstore are a pretty friendly bunch who have some great offers on all sorts of household goods - including some nice eco friendly washing powder and free fabric conditioner, helping to keep clothes cleaner at a lower temperature.

The washing machine

Perhaps you have a pretty old washing machine that doesn't have a 30°C setting? If that's the case then it's probably time to upgrade to an AAA rated machine.

There are a few other laundry-related good deeds you can do while you're at it: